Lili Jullian

A circular fashion & teddy bear brand. All materials are sourced from vintage garments and fabric. The scraps are used to fill teddies. The clothes are largely modular, adapting sizes ranging from 32 to 46, which leave room for your body to change.

Goal

The goal is to be able to create in freedom without guilt, while having customers who are feeling free to buy the item for the beauty of it, without fearing a non-ethical or non-ecological product.

Target audience(s)

Lovers of coquette/office fashion, young adults and adults

Main activities

Tempt people to opt for sustainable statement pieces

Team

Lili Jullian & Etienne Montazeaud

In order to balance the fashion system, we need to develop its biodiversity. We need a generation of smaller designers that can coexist with the fashion giants, high street or high end.

Orsola de Castro

Relevant dimensions

The dimensions most relevant to this project are: caring and empowering

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The brand flips femininity on its head and makes something that is classically seen as vulnerable; a strength, a tool to play with your identity. The garments have powers, allowing you to live in an utopian bubble of colorful feminism and dance (Empowering). Each step of our circular brand is done with care (Caring). Using Upcycling material, Zero waste process with Ethical values and Feminism concepts.

Results

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The brand flips femininity on its head and makes something that is classically seen as vulnerable; a strength, a tool to play with your identity. The garments have powers, allowing you to live in an utopian bubble of colorful feminism and dance (Empowering). Each step of our circular brand is done with care (Caring). Using Upcycling material, Zero waste process with Ethical values and Feminism concepts.

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Lili Jullian

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