Goal
In the Netherlands one in ten children falls victim to sexual abuse. The perpetrator is often someone the child knows quite well. With this campaign we want to break the taboo, because the more we talk about it, and show that it’s okay to talk about it, the earlier abuse might come to light, and the better victims might be able to process their trauma. The film offers our audience a (temporary) shared framework from which it is somewhat easier to start an incredibly difficult conversation.